A practical digital-growth roadmap developed by analysing the business, audience, competitors, customer journey and available marketing opportunities.
The Challenge
The business was using several digital platforms but lacked a connected strategy.
The website, social media, content and advertising activities were being managed separately, making it difficult to maintain consistent communication or measure meaningful progress.
My Approach
I reviewed the business model, customer segments, services, current online presence and competitors.
The customer journey was mapped from initial awareness to enquiry or purchase. Relevant digital channels were selected based on the audience and business objective.
The final strategy connected website improvements, SEO, content, social media and advertising into a practical action plan.
Project Deliverables
- Business and digital-presence audit
- Competitor analysis
- Target-audience definition
- Customer-journey mapping
- Website recommendations
- SEO opportunities
- Content pillars
- Social media plan
- Advertising recommendations
- Channel selection
- Measurement framework
- 30-day and 90-day action plan
Project Outcome
The strategy gave the business a clear order of priorities and a practical roadmap for improving its digital presence without treating every platform as a separate activity.
Business Analysis • Digital Strategy • Customer Journey • Content Planning • Performance Measurement
