A local SEO project developed to help a business become easier to discover when nearby customers search for relevant services through Google Search and Google Maps.
The Challenge
The business had a limited presence in local search results. Its website did not clearly mention target services and locations, and the Google Business Profile required better information, service descriptions and visual content.
Important business details were also inconsistent across different online platforms.
My Approach
I reviewed the website, Google Business Profile, local competitors and the phrases customers use while searching.
The website content was reorganised around relevant services and locations. Page titles, headings, meta descriptions, internal links and contact details were optimized.
The Google Business Profile was improved with appropriate categories, services, business descriptions, images and a review-generation strategy.
Project Deliverables
- Local SEO audit
- Local keyword research
- Competitor analysis
- Google Business Profile optimization
- Location-focused website content
- Title and meta-description optimization
- Business-information consistency
- Internal linking
- Image and alt-text optimization
- Search Console and sitemap setup
- Review strategy
Project Outcome
The business received a clearer and more consistent local-search foundation. Its website and Google Business Profile now communicate the services, location and contact information more effectively.
Do not mention ranking increases, calls or enquiries unless you have genuine Search Console or Business Profile data.
Local SEO • Keyword Research • Google Business Profile • On-Page SEO • Search Console
